WEEK 9 Blog
Raihan Chowdhury
ID: 30097405
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Channel Conflict
Channel conflict is a situation in which channel partners have
to compete against one another or the vendor's internal sales department. Brand owners are concerned in that much of there business is already established in one channel. In terms of the issue as it is today many brand owners' main business is in established conventional retail stores and establishing a presence online is risky given newly established brands of the same product or service have set up online already. What is essentially happening is that already established business' face a huge risk of losing their business when shifting their brand online as other brands who have already been established online and thus pose as competition.
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