Blog 2: Navigating the Web

Week 2 Blog

Raihan Chowdhury

Id: 30097405

Part 1 - Navigation

1) Listen to the podcast on Navigation which can be found on the Digital Enterprise Page (Google - the digital enterprise). a) What are the four (4) main points Michael Rappa makes about search? Please write them on your blog page.

Ans:  

The four main points Michael Rappa makes about search:

• There is now a greater ability for people to look for information. There is an extremely large amount of information on the Internet and it is constantly being updated and uploaded by individuals and organisations.
• Search engines are becoming progressively linked to advertising and organisations are now paying search engines such as Google and Yahoo to feature their ads on related searches. This increases the likelihood of a consumer using a product or services instead of a product that is displayed on several pages into the search.
• Despite their being an enormous array of helpful information on the web, there is also just as much useless information that may frustrate search engine users when they’re experiencing difficulty finding what they’re after.
• There are a lot of people who incorrectly use search engines and instead of using just keywords to narrow their search they are typing in long sentences or questions which provide less accurate results.

info about Machael Rappa: http://digitalenterprise.org/mrappa.html

b) Watch or read the Marissa Mayer interview. Write a paragraph or two, on four points made by Marissa Mayer, that you think were the most interesting or significant for business. There are no right or wrong answers here, I just want your opinion.

Marissa Mayer, V.P. of Search Product and User Experience, Google in a interview on 2009. Retrieved from  http://www.youtube.com/watch?v=7Nw5j6aI8sg

Ans: Marissa Mayer talks about the variety of ways search engines via the internet are used. There's just so many different ways search engines can be accessed by their phones, from their cars (Mayer, 2009) and also now the very popular 'mobile' method. These are challenges people like Mayer are considering to improve search engines even further for greater and better access via these methods and the original computers of such. By using mobile phones it help the public connect better with the information their after and better connection with friends and family. The ease of the access of information mobile phones provide, it give consumers quick mind satisfaction, solutions to their questions and access geographically anywhere, anytime. A key strategy for any business is satisfying their customers. As mentioned in the previous question, the whole world of the wide world web touches millions of people every second of the day. Mayer recognises that her work with Google is rewarding in that "working on really amazing ideas that touch millions of people's lives and trying to help those people get better information, hopefully make better decisions is just really fulfilling." (Mayer, 2009). Business is becoming professionally global in any respects. Having global exposure and networks can only make business bigger in consumers, opportunities and wider base for recruiting staff.

Mayer also spoke about advertisements on the Google search engine pages. Google's goal is using advertisements is to produce advertisements that are as 'useful' as their results. These advertisements are only used on appropriate pages. It's a smart move by Google as businesses want as much exposure as they can to the consumer world. And this does that without consumers Google-ing the actual business of such. Mayer also spoke about ideas. Ideas can be extremely important for creativity for new business ideas. "It all starts with an idea." (Mayer 2009). Everything starts as an idea. Ideas can be for anything, marketing to strategic planning to vision.

Marissa Mayer’s statement  ‘search is in its infancy’ is very true, as the internet is constantly evolving and finding simpler and faster ways for internet users to find the information they are looking for. 

Part 2 - History of the Internet

2) Please watch the Bill Joy video, and it will give you a good background to the Internet and particularly to the emergence of the World WIde Web.From the video - please answer (on your blog page) - 
a) So what are the 6 webs?

Ans: The six webs are as following:

  The Near Web -- that is emerging around the smaller screen, the laptop

  The Here Web -- the smartphone, the mobile screen

  The Far Web -- TV and lean back technologies

  The Weird Web -- the smart, intelligent interface that knows what your body does and can read you

  The B2B Web -- what happens on Wall Street, taking over how business interacts

  The D2D Web --smart censors that manage environment and how they relate

 Bill Joy. (2011 February 12). In Wikipedia. Retrieved August 2, 2012 from:  http://en.wikipedia.org/wiki/Bill_Joy

b) Could there be more?

Ans:  Yes, there could be more webs as ideas and technology develop. The web is becoming such an everyday part of people’s lives and at the rate technology is developing there is bound to be more webs created in the near future.

c) What does it mean for business?

Ans:  This means, for business, that they have to be conscious in their everyday operations. Many companies use high end, high content web-programming with a lot of content on their web pages, which is good for promotion of their services and products in an adequate way but, however, with the rise of the "here" web and the smart phones many people do not need or can not handle image and video text and rich web pages when their smart phones are searching for the requires products.

 Sources:

 Rappa,M.(2009, May 31). Managing the Digital Enterprise. Retrieved on August 2, 2012 from: http://digitalenterprise.org/navigation/nav.html

Retrieved on August 2, 2012 fromhttp://www.techcrunch.com/2009/03/06/marissa-mayer-on-charlie-rose-the-future-of-google/