Week 3 Blog
Raihan Chowdhury
Id: 30097405
This week we are looking at Digital Design. Look at the PowerPoint presentation and explore some of the links. I recommend spending a good deal of time looking at 'Web Pages That Suck' Listen to the podcast or read the transcript Digital Design on the Digital Enterprise page.
Questions
1. In two paragraphs explain why a customer
centric Web site design is so important, yet so difficult to accomplish
Ans: Due to a massive
surge in the amount of business that is now performed on the Internet, a
customer centric web site design that is professional and user-friendly is
vital to the success of any business. Organisations are now investing more of
their financial resources than ever before, to boast a quality website that is
going to attract and maintain customers whilst giving them a distinct advantage
on their competitors.
A customer centric website is difficult to accomplish as there are so many different customers that use the Internet and there isn’t one type of website that is perfectly suited for everybody. An internet novice may prefer something very basic and easy to understand, where as a highly experienced internet user may be harder to impress and will be seeking a dynamic website with a modern look and many different features.
2. Define the term 'presence'. Write an
additional paragraph that describes why firms that do business on the Web
should be more concerned about presence than firms that operate in the physical
world.
Ans: Presence
is, in terms of the internet, is the size of the digital footprint or impact
that an organisation or company has. In other words its how great of a
reputation the organisation has within the digital environment and how popular
they are within it.
Firms
that do business on the web should be more concerned about presence because to
the average customer that doesn’t see their actual store or office, their
website is the first and only impression that a potential customer is going to
get of their organisations. It’s imperative that firms invest wisely in their
website to give themselves the best possible chance of attracting new
customers. Firms that operate in the physical world have the advantage of store
appearance and face-to-face customer service to make a positive and lasting
impression on their customers.
3. Write three paragraphs to briefly describe
the things that Real Estate Agents can best accomplish through (1) their web
sites (2) Mass media advertising (3) Personal contact.
Ans:
a)
Real estate agents can promote their services and the houses or properties that
are available at the moment. This means that they have huge access to the
general public in the ways of marketing and the advertisement of their services
and products.
b) With mass media advertising such as news papers, their websites, TV, supported banner ads, search engine optimisation as well as Google images a real estate agent can supply their potential customers with all the information that they would need to supply to sell their properties.
c) Through direct personal contact it can give the customers that notice the house or property on the internet or through one of the multiple media formats. This can promote and get the sale through the personalisation of the services, which creates a trust between the customer and the agent.
b) With mass media advertising such as news papers, their websites, TV, supported banner ads, search engine optimisation as well as Google images a real estate agent can supply their potential customers with all the information that they would need to supply to sell their properties.
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| Quantus Newspaper AD: Creating Connections |
c) Through direct personal contact it can give the customers that notice the house or property on the internet or through one of the multiple media formats. This can promote and get the sale through the personalisation of the services, which creates a trust between the customer and the agent.
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