Blog 4: Web Analytics

WEEK 4 Blog

Raihan Chowdhury

ID: 30097405

Question 1: Looking at the site usage, what does the terms visits and page views/visits? What does the bounce rate mean and does it vary
much from day to day?

Screenshot from myebusinessanalytics page

Visits: In web terms: A visit to a web site. Commonly used to describe the activity for one visitor of a web site.

When I accessed, Total Visits were 5291 and 208 / day

Page View or Page Hits: The number of times a web page has been visited by a user (non-unique)

54,534 Page views were made per month for Foliospace.com

Bounce Rate: This rate indicates the times users left the site and moved to other web site — in short user has “bounced” from web site

48.54% Bounce Rate till today’s date for foliospace

Question 2:Now look at the traffic sources report. What are the three sources of traffic and where has most of the traffic come from?

These are three main traffic resources

46.46% Search Traffic2,458 Visits 23.47% Referral Traffic1,242 Visits 30.07%  Direct Traffic1,591 Visits

Question 3:What was the most popular web browser used to access the site?

              

Figure: Major Browsers

There were 11 Browsers used to navigate the web site and the popular ones are:

• Internet Explorer (35.02%)
• Firefox (21.45%)
• Chrome (21.32%)
• Safari (19.22%)

Question 4:How many countries did visitors to Foliospaces come from and what were the top four countries?

5,291 visits came from 66 countries/territories

Top 4 Countries

• Australia
• United States
• Philippines
• United Kingdom

Question 5: Having clicked every possible link on my analytics, make a few comments on

A)What you can track, on the website you can track:

•               visits
•               page on site
•               bounce rate
•               traffic source
•            list of countries that the user comes from
•               user overview

Figure: Web Analytics

     






B) What you can track over time

•          number of visits
•          number of times pages have been visited
•          how long people spend on a page
•          number of countries which visit the website
•           bounce rate

       
C) What you can`t track

• gender of the user
• exact location of the user
• age of users

Question 6: What do the following terms mean? These are just a few, you may like to add some more and perhaps include them on the Moodle glossary.

High bounce rate indicates that a large amount of visitors are leaving the site after visiting just one webpage.

Key words are specific words that are relevant to a certain search.

Average page depth is the average number of pages a user visits during a single session.

Click through rate the number of times an ad is clicked on, divided by the number of impressions it receives. 

Cookie is a small amount of text data given to a web browser by a web server. The data is then stored on the user's hard drive and is returned to the specific web server each time the browser requests a page from that server. 

Impression a display of a referral link or advertisement on a web page. 

Hyperlink a text reference in a web page that, when clicked, directs the user's browser to another page or document. 

Navigation describes the movement of a user through a website or other application interface. It also refers to the system of available links and buttons that the user can use to navigate through the website. 

Pageview is an instance of a page being loaded by a browser. 

Session a period of interacton between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time. 

Unique visitors (or absolute unique visitors) the number of unduplicated visitors to a website over the course of a specific time period and this is determined using cookies. 

URL a Uniform Resource Locator is the address of a specific website on the internet. 

Visitor is a construct designed to come as close as possible to defining the number of actual people who visit a website. 

Visitor session is a defined period of interaction between a visitor and a website.

Comparison shopping is comparing a product's price on competing websites to determine who offers the best price.

Sources:

1. http://www.google.com/analytics/

2. http://www.foliospaces.com/

3. http://regularlyexpressed.com/wp-content/uploads/2010/12/web-browsers.jpg

4. http://www.magnetsearchmarketing.com/images/web-analytics.jpg